Pathway Signals finds consumers and businesses showing real buying signals (researching, comparing, shopping) and turns them into ad audiences and contact lists for your business. Refreshed daily, sized for free before you spend a cent.
Homeowners near Irvine, CA researching patios and outdoor living, household income $100K+
Source: data provider documentation, October 2026.
Most ad budgets start by guessing. Platforms test audiences for weeks, pixels only see past visitors, and lookalikes won't show you who's inside.
Pathway Signals finds the people already showing buying signals and turns them into ad audiences and contact lists for your business.
Ad platforms spend weeks guessing who your buyer is while you watch the money go.
Your ads launch to people already researching what you sell, so the platform has real buyers to learn from on day one.
A pixel only retargets people who already visited. Most local businesses don't get enough traffic for that pool to matter.
Audiences come from buying signals, not site visits, so your pool doesn't depend on traffic you don't have yet.
Platform lookalike audiences hide who's in them.
Every audience comes with its size, a privacy-masked sample and the signals behind it. You approve it before a cent is spent.
In plain English: what they're researching, where they live, homeowner or renter, income, life events like a recent move. Or hand us your best customers and we'll find more like them.
We match your description against more than 161,000 signals and show you the audience size and a privacy-masked sample. Tighten or widen it until it's right. Previews are free.
Upload-ready custom audiences for Meta and Google, a contact list for your CRM, or straight into a Follow-Up Pathway campaign that nurtures every lead automatically.
Our team builds your audience, sizes it with you, and launches it into your ads and follow-up. You approve; we handle the rest.
Build and export audiences yourself, any time. Pay only for the contacts you download. Includes API and AI-assistant access for teams that want to plug it into their own tools.
Intent data, fresh every day, delivered where your ads and follow-up already run.
See packagesBehavioral, intent and identity signals across 345M+ U.S. people and businesses.
Contact details and buying signals update on a rolling daily cycle, so your outreach reaches current contacts.
See the size and a privacy-masked sample of any audience before you spend a cent.
Upload-ready audiences for Meta and Google, so good ads reach the right people faster.
Lists land in a Follow-Up Pathway campaign that nurtures every lead automatically.
Send us your customer list and we'll build an audience from the signals your best customers share.
Match your existing customers and refresh them with current contact details.
Plug audience building into your own tools with the self-serve portal.
Landscapers, roofers, HVAC and remodelers reaching homeowners actively researching projects, or new movers settling in.
Homeowners comparing panel costs and ROI, filtered by property and household profile.
People researching aesthetic and wellness treatments in your service area.
Boat, motorcycle and home owners, new movers, and households at the life stages you serve.
Webinar and membership audiences built from interests like self-improvement and professional growth.
Businesses by industry, tech stack and hiring activity, plus the people who work there.
Coming Soon
One audience, delivered as a list plus Meta and Google upload files.
Start with a free countComing Soon
A fresh audience every month. Done-for-you ad audience setup and Follow-Up Pathway delivery.
Book a WalkthroughComing Soon
Multiple audiences and locations every month. Lookalikes from your customer list included.
Talk to usA straight answer: better data won't fix an ad that doesn't work. It makes a good ad work faster by putting it in front of the right people. If your creative needs help, we'll tell you, and Happy Path Marketing can fix that too.
From a licensed national data network that combines identity, demographic, financial and online-behavior signals, refreshed every 24 hours. Sourcing is CCPA compliant, and consumers can opt out at any time.
People whose recent online activity shows they're researching a topic, like patio design, solar costs or roof replacement. It's the difference between "owns a home" and "is shopping for a new patio right now."
Lists work best for ad targeting and direct mail. If you call, text or email, you're responsible for following TCPA, Do-Not-Call and CAN-SPAM rules. We'll walk you through what that means during setup.
Yes. Send us your customer list and we'll match it, enrich it with fresh contact details, and build a lookalike audience from the signals your best customers share.
No. Packages are month to month, and audience previews are always free.
Book a 20-minute Walkthrough. Tell us who you're looking for, and we'll size the audience in your area and show you a privacy-masked sample. No cost, no obligation.
Pathway Signals is part of the Follow-Up Pathway System by Happy Path Marketing.
Tell us what you're after and we'll reach out when Pathway Signals opens. Want us to build your audiences, or run them yourself in the self-serve portal? Pick one and we'll keep you posted.
Data is licensed from CCPA-compliant providers and delivered under our Data Use Terms. Buyers are responsible for complying with TCPA, Do-Not-Call, CAN-SPAM and applicable privacy laws when contacting individuals. Consumers can opt out on our Privacy Requests page.