20-minute Walkthrough

See who's already shopping for what you sell.

Pick a time and we'll talk through your ideal customer, show how big that audience is, and walk through where it goes: your Meta and Google ads, a contact list, or a Follow-Up Pathway campaign. No slides, no pressure.

20 minutesVideo callNo contract

How the 20 minutes go

  1. MIN 0 TO 5Your business and your best customer

    What you sell, who buys it, and where you advertise today.

  2. MIN 5 TO 15Your audience, sized

    Who is showing buying signals for what you sell, roughly how many, and how they reach your ads or your Follow-Up Pathway.

  3. MIN 15 TO 20Which way fits

    Done-for-you or self-serve, which package fits, and what happens next as we launch.

What to have handy

  • Your ideal customer. Who they are and where they live or work.
  • Where you advertise. Meta, Google, mail, or not yet. Any of those is fine.
  • Your customer list, if you like. Handy if you'd like a lookalike audience or a cleanup.
Pathway Signals Walkthrough20 minutes · Google Meet

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What you walk away with

Even if you never buy, you leave with a clearer target.

A sharper ideal customer

We'll turn "anyone who needs us" into a profile you can actually aim ads at.

A sense of your audience

How many people are researching what you sell, and where they are.

A straight answer on fit

If Pathway Signals isn't right for your business yet, we'll tell you.

Why we built it

Ads get expensive when they're aimed at everyone. It's cheaper to start with people already looking.

Pathway Signals by Happy Path Marketing, from Happy Path Marketing
Before you book

Quick answers.

Is this a sales pitch?

It's a working session. Most of the time goes to your ideal customer and your audience. Then we answer questions and talk packages.

Pathway Signals isn't launched yet. Why book now?

You'll see how it would work for your business and get in line for launch. If it's not a fit, we'll say so.

Where does the data come from?

A licensed national data network, refreshed every 24 hours, CCPA compliant, with consumer opt-out.

Can I call or text everyone on the list?

Lists work best for ad targeting and direct mail. Any calls, texts or emails have to follow TCPA, Do-Not-Call and CAN-SPAM, and we cover that during setup.