About Follow-Up Pathway

No lead left behind.

Most businesses don't lose customers to competitors. They lose them to silence.

Why we built it

Most business owners are great at the work and short on time for the follow-up. A call goes to voicemail. A quote sits unanswered. A great conversation at a trade show never gets a second touch. Every one of those is revenue that was already halfway in the door.

We built the Follow-Up Pathway System so follow-up stops depending on someone remembering. Every lead gets captured, every next step happens on time, and you can see exactly where each customer stands.

What's a follow-up pathway?

In software, the "happy path" is the route where everything works the way it should.

A follow-up pathway is the same idea for your customers: the route from first hello to booked, paid and coming back, with no step skipped and no lead left waiting.

Everything we build is a piece of that path.

The Pathway family

One system, with a tool for every place a lead can slip through.

Follow-Up Pathway SystemCRM, funnels, booking, email and SMS automation in one place. Sage AIAnswers calls, books appointments and follows up, 24/7. First DegreeDone-for-you LinkedIn outreach that books meetings. Front DeskBooking, checkout and follow-up for appointment-based practices. Booth BrainTrade show leads captured and followed up before you pack up. RankPathSee where you rank on Google Maps, block by block. Field KitYour reps' whole pitch on one phone page. Every lead logs itself. Pathway SignalsReach buyers already shopping for what you sell. Ratings Boost ProMore 5-star reviews, on autopilot.

Who we build for

If you sell face to face or over the phone, follow-up is where you win or lose. We build for:

Home servicesSolarInsuranceAppointment-based practicesB2B sales teamsTrade show exhibitorsLocal service businesses

The people behind it

Follow-Up Pathway is built and supported by Happy Path Marketing.

Zeb Dawson

Co-Founder & Business Development

Zeb works directly with the businesses we serve, from the first conversation to launch day. He makes sure every system we set up fits how a business actually sells, and that it pays for itself.

Murv Berry

Co-Founder & Technology Architect

Murv designs and builds every product in the Pathway family. Before Happy Path Marketing, he managed complex autonomous vehicle programs at Motional, getting engineers, operations teams and outside partners pulling toward one goal. He brings the same systems thinking to small-business growth.

Read our full story at Happy Path Marketing →

See where your follow-up is leaking.

Book a 20-minute call. We'll map your follow-up and show you exactly where leads are slipping through.

Book a 20-minute call